About Me
Originally from a small mountain town in CA, now residing in the Bay Area, I'm a principle-level product designer with a track record of leading design across complex systems at scale.
From shaping the future of enterprise trust at Atlassian to crafting physical-digital experiences at Uber, I've consistently brought clarity to ambiguity through systems thinking, human-centered methods, and tight cross-functional collaboration.
I've built and led design orgs from the ground up, championed strategic design in enterprise and healthcare, and now focus on leveraging AI and platform thinking to craft scalable, outcome-driven solutions. At the core of my work is a commitment to intentional, impactful design that aligns user needs with business strategy.
My work experience
Design Lead
March 2024 – Present
Driving strategic design across product, brand, and platform within a newly formed Human-Centered Design (HCD) team. Led the creation of CareSource MyLife, a front-door platform uniting internal systems with user-facing experiences. Directed digital brand updates for an enterprise-wide Design Language System. Mentored and hired designers to scale the HCD team and foster cross-functional collaboration. Led initiatives spanning onboarding redesigns, AI-assisted tooling, and $300K+ in savings via strategic brand research.
Design Lead
August 2020 – February 2024
Led design for complex enterprise cloud initiatives, including the FedRAMP compliance program—a cross-org priority supporting secure government deployments. Championed platform thinking and scaled the Trusted Change system to build customer trust during continuous product delivery. Mentored and hired designers across teams, contributing to a scalable, high-functioning design culture. Known for navigating ambiguity, aligning stakeholders, and architecting systems that connect user needs to technical capabilities.
Senior Product Designer
May 2017 – June 2020
Design lead for the Driver Experience team, owning the global offer experience. Previously led zero-to-one design for Uber Bikes, launching new mobility offerings. Tackled complex design challenges across digital and physical touch points. Advocated for user-centered experiences that return time and money to partners. Mentored junior designers and fostered strong cross-functional alignment to deliver scalable impact.
Product Designer
October 2016 – May 2017
Used HCD methodologies to create solutions in geospatial and biotech domains. Built strong cross-functional relationships and streamlined product workflows. Designed data-informed tools with direct value to internal and external stakeholders.
User Experience Designer
March 2014 – October 2016
Designed and delivered platform-wide initiatives across cart, checkout, and mobile. Key contributor to mobile redesigns for FamousFootwear.com and Naturalizer.com—resulting in a 190% increase in mobile sales. Worked in agile environments and prioritized measurable outcomes.
Graphics & Web Designer
October 2011 – March 2014
Served as the lead designer for Principia's web presence. Created responsive design systems, introduced modern UX practices, and shaped digital branding across platforms. Designed the logo and branding for the athletic program. Served as lifestyle photographer for marketing department.